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Our Story


HOW IT ALL BEGAN

On the 1st April 2013 dandi®  London’s story begins. An idea generated from the desire to solve a problem. Sweat marks and stains, leading to embarrassment and lack of confidence.

Businesswomen, co-founders and sisters, Theresa Pope and Hayley Leete, knew from first-hand experience how certain situations caused them to sweat and therefore impact how they looked and felt. This inspired them to create something better than the poor quality products out there that only attempted to solve the problem, and to develop something that would work 100%.

Hayley said: "Halle Berry had a really bad experience on The Ellen Show several years ago. Whilst I was watching I thought if somebody like her doesn’t have a solution for sweating, we need to find one. We're not massive sweaters but it's happened to both of us in meetings and it's dreadful. Some people suffer on a daily basis and we wondered how they cope with it, this is why it was time for us to develop a solution".

 

Their idea was to design an innovative patch that would be applied to your skin rather than your clothing. After several years in R&D they created the dandi® Patch, a discreet, comfortable and healthy solution for both men and women. This product holds up to 2,000 times the average amount of underarm sweat, traps odour, prevents sweat marks and stops clothes from staining.

The product officially launched in September 2017 - but it was a quiet first eight weeks for the sisters, until the press heard about them.

Theresa said: "I woke up one morning to the phone going off and it just kept ringing, that's when we knew it had taken off.

"It’s hard to explain the feeling. The amount of worry and stress you have to go through to then realise that this could actually work.

"We were always convinced it was a good product, but until you start receiving those orders, in the back of your mind you’re thinking ‘are people going to like it?’

"We were fortunate enough to be in the Oscars goodie bags for three years running, which was really exciting for us and secured us international exposure, and since then our products have been used by many celebrities and stylists both in and out of the limelight”

Fast forward to the present day and dandi®  London now sell their products from their own website in over 40 countries and are actively sourcing overseas distributors to continue the growth of their brand. Their increased product range includes dandi® Patch, dandi® Pad, dandi®  Painless Hair remover and dandi®  Nipple covers.

Their ethos is very much about how it all started and providing solutions to big problems, something they will continue to do as they add to their range and expand the brand globally.


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