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Icons of Style: Jen Rossi

Icons of Style: Jen Rossi


Written by Vicky Layton.

Jen Rossi

Fashion designer Jen Rossi started her career as a buyer for Planet Blue and not soon after, she evolved into an unconventional success because of her business ventures. She launched Jen’s Closet in Japan in 2006 as part of a 29 store collective that sold her designs, as well as those which she found and collected on her travels around the world. Her latest venture, Jen’s Pirate Booty, is gaining more and more attention as the months go by.

 Jen’s Career

Jen’s career began when she started at the newly opened Planet Blue in Malibu. She was hired instantly and then spent 14 years closely working with Ling-Su Chinn, the brand owner, as a designer and buyer for Planet Blue’s in-house fashion line, Blue Life. She was a source of inspiration for the shoppers who came in, as she wore some of the brand’s key pieces and even sold pieces off her back on a few occasions.

Around a decade ago, Jen took a vacation in Mexico and returned with a fashion souvenir that got everyone's attention: a breezy and bohemian styled tunic. Planet Blue shoppers loved the piece and, after several trips over the border for dress-purchasing, Jen decided it was time to work directly with the fabric factories in Mexico. This began the idea for Jen’s Pirate Booty.

Jen’s Pirate Booty

Rossi now produces 5 collections a year for the brand and is a collection of women’s clothing that has been designed and curated by Jen herself in her hometown of Malibu, California. Her collections are produced in 5 different countries, all of which have been carefully chosen based on the speciality materials, beautiful textiles and artisan techniques which they have to offer.

Jen made sure that her collections encapsulate everything that she is: free-spirited, sunkissed and with a bohemian twist. Jen’s Pirate Booty is well-known for creating beach-ready pieces which are gauzy and traveller friendly, so it is no surprise that a lot of the designs are mimicked from the Malibu way of life. Jen has travelled the world, picking up pieces of fashion culture from countries in every corner of the globe. Then, she weaves them into her own style and designs, creating the much-loved part gipsy, part bohemian and part pirate that she is known for.


Whether you’re heading to Coachella or the beach, then Jen’s Pirate Booty is the perfect brand for perfecting the beachy chic look. Quintessential to the Californian/Malibu beach lifestyle which Jen knows and loves so much, the line is made from cotton fabrics in order to create beautiful feminine silhouettes which are full of life and movement. Boho fashion and bohemian jewellery give visions of being on a beach with the warmth of the sun on your face and sea salt breeze in your hair, so there is no doubt that fashion can exude some true California dreaming vibes.

Jen’s creations have also been inspired by the traditional tailoring sense commonly found in gym apparel brands based in the UK, with sporty touches yet tight, almost muscle fit designs.

Jen Rossi is one of the most famous bohemian fashion designers in the world and once you have a piece which has been designed by her, you’ll know what it means to be truly embraced in the bohemian lifestyle. The style of Jen’s Pirate Booty is that of a free-spirited jetsetter, so fringe, tassels, kaftans and boho dresses all feature prominently in Jen’s designs. Her designs have amassed both a local and global following and include many A-list celebrities. She has also been rumoured to be involved with this years Coachella and is set to release some new designs for the festival season.

Guest Blog



dandi® London are delighted to feature this guest blog by Vicky Layton. Vicky is a  a fashion designer, running enthusiast and occasional model. Fashion and design are and will always be her passions and she also love sports. Vicky runs a small, independent fashion and lifestyle blog called Tees And Fears.

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